When I was a senior in college, I pitched my undergraduate capstone project as such: I was going to start a business . . . on paper. As a marketing major stuck in an artsy honors program, my capstone project options were limited to literature seminars or the like. So, I tracked down my favorite marketing professor and begged her to customize a syllabus for me. About a month into my project, I had another ridiculous epiphany. Hey, I thought, let’s do this for real. I had a mentor, I was already starting this business on paper, and I’d grown
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