Books about Marketing you need to read this Summer

Summer is right around the corner, so you are probably making a list of marketing books to add to your rotation. I know summer is usually about relaxation and taking a load off, but that doesn’t mean you shouldn’t catch up on some reading that could have a huge impact on your business and marketing practices and your success. Here I’ve listed a few of the best marketing books out there right now for you to take along wherever your summer vacation leads you. John Hall, “Top of Mind” Newly released “Top of Mind” has been getting a lot of

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9 Highly Interesting Marketing Stastics from This Week

9 Particularly Fascinating Digital Marketing Stats From This Week Donuts, ad fraud and YouTube are making headlines It turns out teenagers can’t live without YouTube. Like other recent weeks, the last several days have been chock-full with online branding numbers. Here are nine that we found particularly interesting. 1. AR booms Digi-Capital’s report said that the mobile augmented reality space will have more than 1 billion users and total $60 billion by 2021. 2. Fraud falls There’s actually good news on the digital crimes front. Fraud fighter White Ops and the Association of National Advertisers studied 49 ANA members and their digital advertising activity between October and

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How to take your Biz from Draft to Profitable in no time

When I was a senior in college, I pitched my undergraduate capstone project as such: I was going to start a business . . . on paper. As a marketing major stuck in an artsy honors program, my capstone project options were limited to literature seminars or the like. So, I tracked down my favorite marketing professor and begged her to customize a syllabus for me. About a month into my project, I had another ridiculous epiphany. Hey, I thought, let’s do this for real. I had a mentor, I was already starting this business on paper, and I’d grown

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Check out this failed Social Media Campaign

What started innocently enough as a giveaway of free soccer tickets to the UEFA Champions League final took a turn for the worse thanks to a handful of online trolls. Walkers, the snack company that brings the UK its flavored crisps and other treats, started a social media campaign Thursday, asking fans who wanted to win tickets to tweet a selfie with the #WalkersWave hashtag. The tweets were turned into a video of former soccer player Gary Lineker waving the “selfies” in front of the background of a stadium. But trolls quickly realized the selfies weren’t being closely vetted before

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Why your Marketing should be YOURS and not rented from somewhere else

Generally speaking, digital marketers are pretty skilled ball-jugglers. We constantly balance competing deadlines, extract value out of less-than-ideal budgets, and generate instant search engine visibility under pressure. We have a few tricks up our sleeve for doing that, including online ad networks such as Google AdWords, Facebook Advertising and LinkedIn Ads. AdWords has been at the top of its game for the past 15 years for good reason – it offers a chance to be on Page 1 of Google in 15 minutes or less, and you only pay for actual eyeballs. Great deal, right? In fact, using display ads, paid search or paid social as a

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Some of the Top Challenges Internet Marketers are Facing Nowadays

Every marketer faces different challenges. Although we typically share similar goals, some teams are stuck on hiring top talent, while others are having trouble finding the right technology for their needs. Whatever the case may be, there’s always at least one area that you can stand to improve. In other words, there’s always room to optimize the various components of your strategy and turn your marketing into an even more effective revenue generator. Curious about what kinds of obstacles other marketers are up against? We polled thousands of marketers on the challenges they face, as well as the tactics they’ve

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Use these 6 Snapchat Tools and Increase the Marketing of your Brand

Snapchat has quickly become one of the world’s most influential social media platforms. The once “novelty messaging app for teens” is now a staple for over 166 million daily active users who check the app, on average, over 18 times a day. Together, they send over 2.8 billion Snaps every single day. While the social aspect of the platform is great for consumers, brands and influencers are chomping at the bit, excited to leverage Snapchat as a prosperous marketing channel to connect with their audiences. So what makes Snapchat so lucrative? Stories! Stories, first invented and popularized by Snapchat, have

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5 Trends Creating Big Opportunities for Entrepreneurs

If you want to stay ahead of your competitors, you must constantly search for innovations to grow your business even more. It’s always a good thing to start testing ideas. There’s just one problem: Many of these new technologies will flop, costing you time and money. When something works, though, you’ll gain the unfair advantage of being the leader — the first — in your industry. What if you could skip through the noise, learn what’s working for companies in different industries, and implement those tactics in your business? These five trends might not all work for you, but they’re definitely worth a look.

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A Realistic Look at Social Media Marketing in 2017

Are you one of the thousands of brands getting overshadowed by businesses that are Insta-famous? You don’t have to get lost in the shuffle on social media – nor do you need to devote tons of hours and resources to your efforts. There is a happy medium that can help you master Facebook, Twitter, Snapchat, and Instagram without breaking a sweat (or the bank). As a small business, optimize your endeavors to see a real impact from social media marketing in 2017. The Realities of Social Media in 2017 According to a new survey by Clutch, 24% of small businesses

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This Entrepreneur Skipped College and Made $1,037,100 In Five Months

Alex Tew didn’t give a damn about paying his “dues.” At 21, he was about to start a three-year business management course at the University of Nottingham . . . but there was one significant problem: money. He didn’t want to be saddled with ridiculous student loan debt he would work years to pay off. Most students his age just shrug and accept that society “requires” them to play by the rules. Tew’s mind was in a completely different place. After brainstorming ideas to make some extra income to pay off the loans quickly he decided to launch a basic website that would

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5 Ways a Blog Can Help Your Business Right Now

Matt Secrist 1.2K READS There are many benefits of blogging for business today. In fact, blogging is critical. However, bland, run-of-the-mill blog posts won’t cut it. These are lazy and ineffective. So what is effective? Publishing informative, well-written articles that are created with strategy and customer engagement in mind. Blogging helps to: Draw online traffic. Nurture and convert customers. Keep current customers engaged. Differentiate you from other similar businesses. Grow demand and interest in your products or services. Better yet, blogging is relatively simple and blog posts can continue to provide these benefits long after publishing. Here are five real ways a blog can help

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5 Reasons No One’s Reading Your Blog Posts (And How to Fix Them)

Brad Smith 1.9K READS Today, good enough isn’t. Not when millions of posts are published daily. Not when today’s average post is 1,054 words; requiring anywhere from three hours to an entire day to write. Right. Like you’ve got that kinda time. And yet, you still need results. You can’t afford to grok around in the dark, looking for the light switch as your posts continue to relish in obscurity. No one can. Chances are, your information is good. Facts are all there. But it’s not compelling enough to get people to sit up and take notice. Here are five reasons why (along

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The Scarcity Principle: How 8 Brands Created High Demand

May 10, 2017   If you took the same Introduction to Economics class that I struggled through in college, you might remember this key lesson: The law of supply and demand states that a low supply and high demand for a product will typically increase its price. Why am I telling you about basic economic rules? Because changes in the supply and demand of products can result in the scarcity principle coming into play. This psychological principle of persuasion coined by Dr. Robert Cialdini means the rarer or more difficult to obtain a product, offer, or piece of content is,

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8 Tips for Dominating Online Sales

In the last decade, online shopping has grown from a convenience to a necessity. Before the internet, shopping involved a process of getting ready, driving through traffic and navigating through a crowded retail store that may or may not have the necessary item. The digital age has changed everything about shopping. Now, shoppers don’t even need to get out of bed to get the items they want. Shoppers today have the ability to look for any sort of item they want while comparing pricing and quality across a wide range of sources. There are a number of different tools that allow them

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How to Become a Truly Great Copywriter – Copyblogger

Copywriting is not writing. It is assembling. The best copywriters collect the varied parts of their research and assemble those parts into a true story that resonates with the particular worldview of an audience. Then that story is tested, tweaked, and deployed again. A story that enters the conversation an audience is already having, can be a story that travels. The assembly of these parts is key. Though you’ll never know if a headline, or a collection of bullet points, or a call to action will resonate with your audience — not until you let it out into the real

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No Time for Marketing? You Only Need 15 Minutes a Day.

Over just the last month I’ve connected with three entrepreneurs who told me they rarely did any marketing for themselves or their small business. I was really surprised. One is a freelance writer, another owns a PR agency and the third runs a software firm. Each is successful but all of them cited a lack of time as the main reason why they weren’t doing any marketing. They aren’t alone. According to Infusionsoft, nearly one in five owners of small businesses has no plan to use any digital marketing in 2017. Of those who do, 49 percent handle marketing on

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Creative Work Relies on Failure

May 9, 2017   Everyone wants to be creative, yet many of us are too fearful to pursue our most creative ideas. Why? Our fearful reaction is not a matter of choice — it’s often a knee-jerk reaction that can be attributed to our biology. According to Adobe’s State of Create report, “At work, there is tension between creativity and productivity.” That could have something to do with previous research indicating that there’s a natural association of uncertainty with ideas labeled as “creative,” and that makes a lot of people uncomfortable. So when you’re pursuing a creative path, this hurdle can feel insurmountable.

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This is my Honest Review of Funnel Scripts Add Media Review Summary Product Name: Funnel Scripts by ClickFunnels Product Type: Copywriting Auto-Script Tool/Software Price: $497 Summary: This review provides you with everything you need to know about Funnel Scripts to make the right decision. Rating: Get it Now Copywriting can make or break your advertising investment. In other words, the quality of your business copy can significantly affect your value and image.But the thing here is, not everyone can afford to splurge hefty amount of money to hire copywriters. What’s the best thing to do about it?If you are an online business

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