Matt Secrist 1.2K READS There are many benefits of blogging for business today. In fact, blogging is critical. However, bland, run-of-the-mill blog posts won’t cut it. These are lazy and ineffective. So what is effective? Publishing informative, well-written articles that are created with strategy and customer engagement in mind. Blogging helps to: Draw online traffic. Nurture and convert customers. Keep current customers engaged. Differentiate you from other similar businesses. Grow demand and interest in your products or services. Better yet, blogging is relatively simple and blog posts can continue to provide these benefits long after publishing. Here are five real ways a blog can help
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